Quick Learning

Diamond FAQ Videos

Learn how to answer almost 30 frequently asked diamond questions from industry experts. These informative 1-3 minute videos can be used as a protocol for jewelry professionals to share the natural diamond story and value proposition confidently.

3 Key Takeaways:

  • Natural diamonds are likely the oldest object you will ever touch or own, dating back 1 to 3 billion years, long before life existed on Earth.
  • As the hardest natural material, natural diamonds are unmatched in durability, making them enduring symbols of strength, resilience, and rarity.
  • Early civilizations recognized the uncuttable nature of diamonds, which contributed to their lasting allure as ancient, unbreakable treasures that have fascinated humanity for millennia.

3 Key Takeaways:

  • Natural diamonds formed over 3.7 billion years ago under intense heat and pressure, then traveled upward through volcanic eruptions to reach the Earth’s surface.
  • Major sources of natural diamonds today include Botswana, Canada, and Siberia, where they are extracted before being cut and polished into jewelry.
  • The immense time and geological forces behind every natural diamond make them some of the rarest treasures on Earth, adding to their value and significance.

3 Key Takeaways:

  • Natural diamonds are among the rarest naturally occurring substances on Earth and 70% of the diamonds recovered are used for industrial purposes, with only 30% being gem quality for jewelry.
  • If you were to combine all the one carat and above diamonds discovered in a single year, they would only fill one exercise ball.
  • Every single natural diamond is one of a kind.

3 Key Takeaways:

  • There’s no fixed rule for how much to spend on a diamond engagement ring; the most important factor is choosing a diamond that is meaningful and fits comfortably within your budget.
  • Natural diamonds are available at a wide range of price points, allowing you to find a piece of jewelry that reflects your love story without financial stress.
  • The “right” amount to spend on a diamond engagement ring is personal. What truly matters is selecting a natural diamond that symbolizes your commitment and can be cherished for generations to come.

3 Key Takeaways:

  • Decades of price data show that natural diamonds have appreciated by an average of 3% per annum, proving their long-term value.
  • Trade-up programs offered by jewelers further demonstrate that natural diamonds maintain their worth over time.
  • Unlike laboratory-grown diamonds, which decline in price due to unlimited production, natural diamonds are a finite resource, making natural diamonds a true heirloom.

3 Key Takeaways:

  • Millennials account for about 60% of the demand for diamond jewelry and engagement rings in the U.S., with this trend continuing to grow.
  • Younger consumers prioritize authenticity, rarity, and long-term value, making natural diamonds especially appealing.
  • Unlike mass-produced alternatives, a billion-year-old natural diamond represents timelessness, deep meaning, and a lasting symbol of love and commitment, driving younger generations to lead the market.

3 Key Takeaways:

  • Natural and laboratory-grown diamonds are completely different products.
  • Natural diamonds were formed billions of years ago, deep within the earth and are the oldest thing you will ever touch. Laboratory-grown diamonds are manufactured in a couple of days to weeks using machinery that replicates the Earth’s natural conditions, making them 100% distinguishable from natural diamonds.
  • Natural diamonds are a finite resource and among the Earth’s top 10 rarest materials. Laboratory-grown diamonds can be produced in unlimited quantities and their value has decreased by over 80% since 2016.

3 Key Takeaways:

  • Although both laboratory-grown and natural diamonds are made of crystallized carbon, laboratory-grown diamonds are created in factories in a few weeks, while natural diamonds were created billions of years ago deep within the Earth.
  • The growth structures of laboratory-grown and natural diamonds are fundamentally different, making them easily distinguishable through testing.
  • Laboratory-grown diamonds continue to decline in price due to mass production, while natural diamonds remain rare, contributing to their higher value and increase in price over time.

3 Key Takeaways:

  • Natural diamonds derive their value from their rarity, with exceptional diamonds of high clarity and color being incredibly rare and highly sought after.
  • Laboratory-grown diamonds can be produced in unlimited quantities, meaning their price is based on manufacturing costs rather than scarcity, making them less valuable in comparison.
  • Natural diamonds have historically appreciated in value at about 3% per annum, while laboratory-grown diamonds continue to decline in price as production technology advances.

3 Key Takeaways:

  • Laboratory-grown diamonds may appear eco-friendly, but their production requires extreme heat and pressure, resulting in large amounts of electricity often from non-renewable sources.
  • The carbon footprint of a 1-carat natural diamond is similar to producing an iPhone, taking a short flight, or driving for five hours.
  • Diamond miners protect 4x the amount of land that they use in their operations.

3 Key Takeaways:

  • Government regulations require full disclosure, meaning if a diamond is laboratory-grown, it must always be labeled as such. The term “diamond” alone always refers to a natural diamond.
  • Grading certificates from reputable gemological labs must specify whether a diamond is natural or laboratory-grown.
  • When shopping online, it’s essential to carefully read the fine print to ensure you’re purchasing the diamond you truly want.

3 Key Takeaways:

  • Unlike flowers, which grow the same way regardless of their environment, laboratory-grown and natural diamonds form under completely different conditions, over vastly different time periods, and have fundamentally different characteristics.
  • A natural diamond is over 3 billion years old and incredibly rare, while a laboratory-grown diamond is created in weeks and can be produced in unlimited quantities.
  • Natural diamonds have been prized for thousands of years due to their age, scarcity, and enduring value, while laboratory-grown diamonds are always distinguishable from natural diamonds, making simple analogies insufficient to capture their true differences.

3 Key Takeaways:
  • Natural diamonds, like any true treasure from nature, derive their value from their rarity. The rarer they are to find, the more valuable they become.
  • Laboratory-grown diamonds can be created in virtually any size, color, or clarity, and in unlimited quantities. Their price is determined by production costs and the profit margins of the manufacturers, not by rarity.
  • Natural diamonds are a finite resource, and their value has historically appreciated at about 3% per annum over decades. Meanwhile, laboratory-grown diamonds continue to decline in value as production gets cheaper and competition increases.

 

3 Key Takeaways:

  • The Kimberley Process, a United Nations-mandated initiative, has nearly eliminated conflict diamonds from the market by ensuring diamonds are ethically sourced from conflict- free regions.
  • The natural diamond industry goes beyond the Kimberley Process by implementing additional ethical and environmental standards, including fair wages, human rights protections, and responsible mining practices.
  • Today, more than 99.9% of natural diamonds are conflict-free, and buying a natural diamond from a reputable retailer ensures you are supporting ethical sourcing and sustainability.

3 Key Takeaways:

  • The carbon footprint of a 1-carat natural diamond, from mine to finger, is roughly the same as producing a MacBook computer or driving for 5 hours.
  • For every acre of land used in large-scale diamond mining, three acres are conserved, protecting over 1,000 square miles of ecosystems and endangered species.
  • The natural diamond industry is making significant environmental strides, including using renewable energy, developing carbon capture technology with kimberlite rock, recycling 84% of the water used in mining, and ensuring that 99% of the waste produced is non-toxic rock.

3 Key Takeaways:

  • Modern diamond recovery is a large-scale, technologically advanced operation run by mostly publicly traded companies, offering safe, well-paying jobs in remote regions. It is statistically safer than working in retail.
  • The diamond industry directly benefits the livelihoods of 10 million people worldwide by providing stable employment and driving economic growth.
  • The industry supports smaller-scale artisanal miners by improving health and safety standards and ensuring fair market opportunities, playing a crucial role in uplifting communities globally.

4 Key Takeaways:

  • Cut determines a diamond’s brilliance by affecting how it reflects light, making it the most important factor in sparkle.
  • Carat refers to a diamond’s weight, with larger diamonds being rarer and more valuable.
  • Clarity is graded based on the amount of visible natural inclusions, with flawless diamonds being extremely rare.
  • Color is a measure of how colorless the diamond is. Most natural diamonds appear colorless or near colorless to the average shopper but actually have slight tints of yellow or brown. The closer the stone is to a colorless diamond, the rarer and generally more valuable it is. The color scale ranges from D (colorless) to Z (heavily tinted brown or yellow).

3 Key Takeaways:
  • A diamond doesn’t have to be “perfect” on paper to be truly stunning. While grading reports from reputable laboratories provable valuable information about the 4Cs, always view the diamond in person to truly evaluate its brilliance and remember that a higher grade on paper doesn’t necessarily mean a more beautiful diamond.
  • Shop at a trusted fine jewelry retailer to ensure a smooth and confident diamond-buying experience. Reputable retailers often have a long-standing history of providing high-quality products, excellent service, educational resources, and fair value—a reputation earned over time.
  • If a diamond is priced significantly lower than others of similar size and quality, there’s often a reason. Pay close attention to critical details that can dramatically impact a diamond’s value and appearance.

 

3 Key Takeaways:

  • Human fascination with diamonds predates modern advertising, with references to their power and beauty found in ancient mythology, such as Cupid’s arrows tipped with diamonds.
  • The tradition of diamond engagement rings began in 1477 when Archduke Maximilian of Austria gave the first recorded diamond ring to his fiancée, long before the famous “A Diamond Is Forever” slogan.
  • Diamonds have been cherished for their rarity, beauty, and symbolism for thousands of years, with their significance deeply rooted in history, long before any modern marketing campaign.

3 Key Takeaways:

  • The diamond market is highly diversified, with major producers across four continents: Canada, Africa, Siberia, and Australia.
  • The industry includes publicly traded corporations and state-owned enterprises, providing transparency and competition. No single company holds a majority market share.
  • There is no possibility of stockpiling diamonds or artificially controlling prices, as the modern diamond industry operates as a competitive, open market driven by supply, demand, and global consumer interest.